...the failure of two other newcomers may have given former Disney exec Nina Jacobson and ABC film critic Joel Siegel a case of schadenfreude. M. Night Shyamalan's Lady in the Water, which received Jacobson's negative appraisal when the writer-director took his script to her (he subsequently made the film at Warner Bros.), drew an estimated $18.2 million. Kevin Smith's Clerks II, while costing only a fraction of Lady, earned only $9.6 million. Although the film reportedly cost about $5 million to make, it cost about $20 million to market.
Awesome, dude. Sweet.
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