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Tuesday, November 7, 2006

Open, bare-faced Schadenfreude

Channel Island:

"30 Rock," at least in its current incarnation, has been resoundingly rejected by the audience on Wednesdays, and it's not simply ready to be pitched into the fire opposite ABC's "Grey's Anatomy" and CBS' "CSI: Crime Scene Investigation."

Consider that this week, writer-performer Tina Fey's send-up of a workplace resembling her alma mater at "Saturday Night Live" sank to its lowest rating yet in the key demo, with an awful 1.7 rating/5 share in the adults aged 18-49 demographic (4.6 million total viewers), according to figures from Nielsen Media Research. And the news for "30 Rock" is only getting worse, with the show registering demo declines in each of its four airings so far. This week's result was down 41% among young adults compared with the premiere.

Emphasis not, I repeat, not mine.

To put it in perspective, that means it's doing worse than "Veronica Mars." On the CW.

Bwa-ha-ha-ha-ha-ha-ha!

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