Best-named campaign for early breast cancer detection ever.

Touch A Tit, Save A Tit, starring Jaime King, Katherine McPhee; Emily Deschanel (all pictured).

These are just photos from the set of a first of a series of PSAs (more at the link including Minka Kelly, Alyson Hannigan and Taryn Southern). I'll try to bring you the full things when they become available.

And I should hope this goes without saying but all easy jokes aside, obviously this is a very good cause.