Bollywood actor Salman Khan's latest action movie Wanted didn't get favourable reviews from the critics but has done good business by earning about Rs 38 crore across the country in its first wee
k.
Surprisingly, it is the single screens where the movie has fared well compared to the multiplexes by generating 70 percent business.
"Till now, we had undermined the business contributed by the single screen theaters, but this film has made us realise that such theatres are still the bosses," said trade analyst Taran Adarsh.
Said another trade analyst: "Single screen theaters have been historically known to cater to testosterone boosting movies - action dramas. Wanted is exactly that kind of film. Then you have the price of the tickets, approximately less than half that of multiplexes, with the advantage of watching it on a 70mm screen. Quite naturally, audiences will choose single screens over multiplexes," he added.
Exhibitor Manoj Desai of Gaiety Cinemas, a multiplex, believes that with Wanted, single screens have finally shown their clout.
" Wanted has got the film industry and also the single screen cinemas out of the ICU. The film has got 100 percent collections till now and it is only going to get better," said Desai.
Starring Salman in the lead, Wanted is a bone-cruncher about a guy who takes on a city filled with scum.
k.Surprisingly, it is the single screens where the movie has fared well compared to the multiplexes by generating 70 percent business.
"Till now, we had undermined the business contributed by the single screen theaters, but this film has made us realise that such theatres are still the bosses," said trade analyst Taran Adarsh.
Said another trade analyst: "Single screen theaters have been historically known to cater to testosterone boosting movies - action dramas. Wanted is exactly that kind of film. Then you have the price of the tickets, approximately less than half that of multiplexes, with the advantage of watching it on a 70mm screen. Quite naturally, audiences will choose single screens over multiplexes," he added.
Exhibitor Manoj Desai of Gaiety Cinemas, a multiplex, believes that with Wanted, single screens have finally shown their clout.
" Wanted has got the film industry and also the single screen cinemas out of the ICU. The film has got 100 percent collections till now and it is only going to get better," said Desai.
Starring Salman in the lead, Wanted is a bone-cruncher about a guy who takes on a city filled with scum.
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