William Rast to Europe

Justin Timberlake is on a European tour.

Not that sort of European tour—he’s taking his label William Rast on the road and planting it all over major stores throughout the European Continent.

Yesterday, he unleashed the brand (and himself) in London at Selfridge's, where William Rast has not one, but two, pop-up shops—one in the women's contemporary department and the other in the men's casual department.

Then it's off to Berlin for JT and the gang on July 1, where they will present their spring 2010 collection at Bread & Butter, followed by a big VIP party that night at the Berlin Tempelhof Airport.

And finally, William Rast lands at Colette in Paris. The store will dedicate their windows to the brand from June 28 to July 5, which means the All-American label will have prime space in the City of Light over the Fourth of July Holiday.