Hollywood actress Maggie Gyllenhaal has taken over supermodel Kate Moss as the smouldering new face - and knockout body - of lingerie line Agent Provocateur.
Serena Rees, co-founder of Agent Provocateur, said: "Maggie is not an obvious sex symbol."
"She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike."
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