...you would think that Warner Bros. might have been happy with Alonso Duralde's cover story about "Superman Returns," which gushed, "Superheroes — let's face it — are totally hot."
There was a twist: Duralde's "Superman Returns" story was not in Entertainment Weekly or Newsweek or Premiere. It ran in the May 23 issue of the Advocate, the prominent national gay magazine, next to the headline: "How Gay Is Superman?"
...as several entertainment and cultural writers have noted, superheroes hold obvious — and growing — gay appeal. In addition to being strikingly good-looking, the characters often are portrayed as alienated outsiders, typically leading double lives.
Warner Bros. declined to comment. But the studio is reaching out to some gay moviegoers. Warners has bought "Superman Returns" advertising time on Logo, a year-old digital cable channel in 20 million homes that calls itself "the channel for Gay America."
I would think Warner Bros. would decline to comment, considering the blue costume that DC had temporarily stuck Superman in all those years ago.
Back to the Times:
Despite the gay-branding issues "Superman" might face, there are a number of hit pop culture products that have benefited greatly from gay and lesbian fans.Excuse me, I need a moment, I've been out of comics for a long time. Colossus is gay? But...but...but Kitty Pride...but...
The 1990s TV series "Xena: Warrior Princess" had a loyal and large following among lesbians (which the show courted) and the rock band Queen maintained a huge audience of young straight males despite the gay imagery of its name, music and stage shows. In comics, it has become increasingly common to not only create new gay characters but also to rework the mythology of long-time heroes to make them gay, as is the case with both Batwoman and Colossus.
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