India's master blaster Sachin Tendulkar has done what no other cricketer has ever done. He has given his blood for the most expensive cricket book published, The Tendulkar Opus.
The first ten copies of Tendulkar Opus priced at £100,000 (Dh609,203) will include a sample of this record-breaking batsman's blood next to his signature, making the work to be released by London-based Kraken Opus, an extraordinary collector's item.
The 800-page work with some as-yet-unpublished pictures of the star batsman weighs 30kg and will also have a "DNA sample" of Tendulkar.
During the Twenty20 World Cup in England, Tendulkar visited the publishers and allowed a qualified nurse to take his oral swab. The sample will be used to create a multicoloured artwork in the Opus that will reveal the genetic make-up of a sporting genius.
The Opus Collection is a series of the largest works ever produced on selected iconic events, organisations and personalities.
Do you think this is a bad marketing gimmick? Or is it a good way to raise money for charity? Would you buy this book?
The first ten copies of Tendulkar Opus priced at £100,000 (Dh609,203) will include a sample of this record-breaking batsman's blood next to his signature, making the work to be released by London-based Kraken Opus, an extraordinary collector's item.
The 800-page work with some as-yet-unpublished pictures of the star batsman weighs 30kg and will also have a "DNA sample" of Tendulkar.
During the Twenty20 World Cup in England, Tendulkar visited the publishers and allowed a qualified nurse to take his oral swab. The sample will be used to create a multicoloured artwork in the Opus that will reveal the genetic make-up of a sporting genius.
The Opus Collection is a series of the largest works ever produced on selected iconic events, organisations and personalities.
Do you think this is a bad marketing gimmick? Or is it a good way to raise money for charity? Would you buy this book?
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